SteadySync Logo Design
The hypothetical client, SteadySync, wants to serve as a tool to help users stay engaged with job responsibilities while staying mindful of wellness factors like mood, sleep quality, calorie intake, and fitness. By integrating schedules with simple self-reported data, the app will provide AI-driven insights and personalized notifications that support lifestyle improvement and a balanced work-life dynamic.
BACKGROUND
AUDIENCE
Professionals and remote workers seeking a healthier work-life balance , including those
BRAND PERSONALITY
A supportive, insightful coach whoʼs always one step ahead. Friendly, approachable, yet Itʼs like a
Steady Sync Brand Identity Guideline Client: SteadySync
SteadySync Achieve With Balance SteadySync Achieve With Balance Steady Sync SteadySync Logotype V ariations EXTENDED LOGOTYPE - WITH T AGLINE EXTENDED LOGOTYPE - WITHOUT T AGLINE COM P ACT LOGOTYPE - WITH T AGLINE COM P ACT LOGOTYPE - WITHOUT T AGLINE
Mark and Colors Primary Palette Secondary Palette #003265 C:100 M: 50 Y : 0 K: 60 #073f77 C:94 M:47 Y :0 K:53 #0F4C81 C:88 M:41 Y :0 K:49 #569E80 C:46 M:0 Y :19 K:38 #2E8970 C:66 M:0 Y :18 K:46 About The logo design for SteadySync is a r ep r esentation of the company's mission and values and symbolizes several key aspects of the brand: Ha r mony and Balance: The stacking semi-ci r cles c r eate a sense of harmony and balance, r eflecting SteadySync's goal of helping users achieve a balanced work-life dynamic. The laye r ed design suggests the integration of various aspects of life, much like how the app integrates schedules with wellness data. Continuous Flow: The smooth, curved lines of the semi-ci r cles evoke a sense of continuity and flo w , r ep r esenting the seamless integration of work r esponsibilities and personal well-being that SteadySync aims to p r ovide. Blue and g r een shades we r e chosen for the SteadySync logo as blue r ep r esents a sense of calm and se r enit y , supporting the app's focus on r educing anxiety and p r omoting well-being. G r een symbolizes g r owth, r enewal, and balance, perfectly encapsulating SteadySync's mission to support personal and p r ofessional development. #009DD1 C:100 M:25 Y :0 K:18 #073f77 C:94 M:24 Y :0 K:53 #0F4C81 C:88 M:41 Y :0 K:49 #569E80 C:46 M:0 Y :19 K:38
T ypeface Signatu r e: Sans-Serif - A venir A veni r , which means "futu r e" in F r ench, r esonates deeply with SteadySync's forwa r d-thinking app r oach to workplace wellness. The font was specifically designed with "human natu r e in mind,"which mir r ors the app's focus on personal well- being and p r ofessional g r owth. Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Ita l ic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678 T ypeface P airing: Seri f - Bas k e r ville R egular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq r stuvwxyz 0123456789 Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq r stuvwxyz 012345678 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopq r stuvwxyz 012345678 Baskerville is known for its r efined and traditional look. Its elegant serifs and balanced p r oportions c r eate a st r ong visual contrast with A venir ’ s geometric shapes.
SteadySync Achieve With Balance SteadySync Achieve With Balance Steady Sync SteadySync Scalability 3 IN 1.5 IN EXTENDED LOGOTYPE - WITH T AGLINE Wi dt h 3” or la r ge r . EXTENDED LOGOTYPE - WITHOUT T AGLINE Wi dt h 1.5” or la r ge r . 2 IN COM P ACT LOGOTYPE - WITH T AGLINE Wi dt h 2” or la r ge r . 1 IN COM P ACT LOGOTYPE - WITHOUT T AGLINE Wi dt h 1” or la r ge r . 0.5 IN MINIMUM MARK SIZE Wi dt h 0.5” or la r ge r .
F r ee Space The mark and logo shall be accompanied by mandatory f r ee space For all logotypes, the mandatory f r ee space is equal to the width of the “S” in SteadySync For a standalone use of the mark, use the 1/3 of the width of the mark as a way to define the mandatory space. sur r ounding the mark SteadySync Achieve With Balance SteadySync Achieve With Balance Steady Sync SteadySync S S S S S S S S S S S S S S S S 1/3x X
Color V ariation SteadySync Achieve With Balance SteadySync Achieve With Balance CMYK on White Backg r ound CMYK on Black Backg r ound SteadySync Achieve With Balance SteadySync Achieve With Balance Black only on White Backg r ound White only on Black Backg r ound
Applications Steady Sync Logo Size Recommendation: 5 in Logo Size Recommendation: 3.5 in
