Main Street Ann Arbor "Can you Dig It?" Campaign Logo
Overview
My role: Designer
Tools: Figma, Adobe Illustrator
In my marketing and design club, my client team was able to work with Main Street Ann Arbor. I was asked to create a new logo for their "Can You Dig It?" campaign for the construction work that was happening in Main Street Ann Arbor.
Style Guide
Ideation
Before I started ideating, the client had stated that they wanted a logo that related to construction in any way. Taking this into account, I used the first three items that came to mind when I thought of construction: a crane, construction hat, and shovel.
I used inspiration from the above logos to create 3 different mockups shown below:
Crane Idea Mockups
Construction Hat Idea Mockups
Shovel Idea Mockup
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Shovel Idea Mockup
For each of the mockups, I wanted to incorporate the colors and main logo in a fun and creative way that would make sense with the theme of construction. I also didn't want to take away from the minimalistic aesthetic of Main Street Ann Arbor's website so I tried to keep the logos as simple as possible without any elaborate decorations
Final Result!
The final logo was on their website, all over Main Street, on badges, and utilized in their bucket list challenge!
